How Crucial Are Custom Signs to Your Marketing Campaign?

The OAAA Says over $4 billion have been spent on outdoor signage in the US in 2021. So why are brands like McDonald’s, Google, and Disney spending so much on customized outdoor signage, like billboards, when they’re already established names?

Personalized business signs are a powerful marketing tool capable of driving interest and generating revenue. A FedEx survey found nearly 8 out of 10 Americans visited a business based on its signage; almost 7 out of 10 made a purchase because of an eye-catching sign.

Custom signs are a proven means of maximizing ROI on your marketing spend.

Personalize Your Campaigns for Conversions.

Marketing campaigns promote the same strategy everywhere. For instance, a broad, feature-focused campaign may target middle-of-funnel leads; whereas, a hyper-focused price-based promotion is a great way to target bottom-of-funnel leads.

Businesses use customized signage to target different segments of their buyers at different stages in the buyer journey.

Stay Faithful to Branding.

This may seem like a no-brainer, but achieving consistency can be tricky without customized signs. If you buy generic signs from a big box store or use an online sign design and printing service, you’ll end up with signs that don’t match your branding.

Custom signs let you use graphics, designs, fonts, and colors that enhance branding. An experienced banner printing company will also ensure color accuracy between signs for a cohesive look.

Targeting a Local Audience.

With 85% of your customer base located within 5 miles of your business, the last thing you want to do is present generic messages. You need to be targeted messaging that speaks to potential customers directly.

Custom vinyl signs allow you to display relevant, impactful content in your community. And, as discussed above, you need to personalize ads for different buyers to maximize conversions.

If It’s Not Eye-Catching, It’s Not Marketing.

Main streets and office complexes are crowded competitive spaces. Each piece of signage a business displays fights for every inch of room and attention. It’s really a case of “survival of the fittest.” Your marketing campaign must be eye-catching to leave an impression on your audience.

Personalized business signs allow you to make a bold impression with potential customers. If you’re not sure what designs will attract attention, talk to an experienced sign designer. They’ll help you create attractive visuals that drive leads.

Maximizing Your Marketing Spend.

TV spots and magazine ads can cost thousands of dollars, and they only run till you keep upping your marketing budget. That may be fine for an enterprise, but small and mid-sized businesses can achieve more marketing value from vinyl signs.

Outdoor signs like billboards, bulletins, and banners deliver nearly seven times the value of TV and magazine advertising. That means you’ll reach the same audience but at a fraction of the cost.

Take Your Marketing to the Next Level.

At Texas Best Signs, we help businesses like yours maximize their marketing budget. Whether you’re running a small, local advertisement effort or a citywide marketing campaign, we’re the banner printing team for you.

Talk to a custom signage expert in San Antonio to find out how we make designing, ordering, and installing signs completely hassle-free.