Channel Letters and Their Importance

Brick-and-mortar businesses in San Antonio rely on their signage to get noticed. With tons of surrounding competition, it can be challenging to turn heads your way. However, with channel letter signage, your business is sure to stand out.

The Impact & Importance of Custom Channel Letters

These dimensional signs are a popular choice among business owners. They are illuminated signs that can be customized depending on your design needs.

Storefront channel letters are the most common type of these signs. However, they are also effective as lobby signs, wall signs, and more. Whether indoors or outdoors, these three-dimensional signs are an eye-catching feature in your business.

These signs can help businesses in more ways than one. Here are reasons why they can be an important addition to your business space.

Channel letters establish your presence in the local community

Illuminated signs help make your business more visible. As such, these signs are a great solution for improving your visibility in your local community. Since humans are naturally attracted to light, customers are sure to notice your sign.

Studies say that 35% of customers won’t know your business exists without a sign. As such, it is crucial to have a sign that is highly visible.

These signs introduce your brand to your target audience

Branding is necessary when you want customers to become more aware of your business. Your brand’s unique quality will set you apart from the competition. For this reason, you need signs that can be customized to match your brand. This is how you can show your customers who and what your business is.

Custom channel letters can be made into the exact design of your business name and logo. These signs can also use your exact brand colors. This improves brand awareness and recognition.

According to research, customers are more likely to spend more money on brands that they are loyal to. Building brand awareness is the start to creating loyal customers.

Storefront channel letters are the best wayfinding signs

Another important role of channel signs is making it easy for customers to locate your business. When your store or office is easy to find, customers are more likely to visit. This will help avoid customers giving up on your brand when they can’t find your establishment, which could ultimately push them towards your competitors instead.

By choosing to illuminate your sign, it will make it easier for patrons to locate your business even at night. Even from afar, customers won’t have a hard time spotting your business.

High-Quality Channel Letter Signage for Your Business

Whether you are a small business or a large enterprise in San Antonio, these signs can make you stand out from the rest. Make sure your signs are made with premium quality materials and expert craftsmanship. Trust Texas Best Signs to deliver your signage needs.

We are a full-service sign company that designs, creates, and installs high-quality sign solutions. We offer a wide range of sign options that can set you apart from the competition.

Learn more about our products today! Contact us for your channel letter sign needs and we’ll give you a free quote.